The Tremendous Bowl is an effective time. You eat an excessive amount of, you in all probability drink an excessive amount of, and this 12 months the half-time present options one of many largest performers on this planet. However three hours of enjoyable is not a fantastic motive to purchase a brand new TV. The Winter Olympics, then again, simply is perhaps. We’re speaking two-plus weeks of massive occasions (actually) like big-air snowboarding, and when you seize a Peacock subscription (or personal a great VPN), you possibly can catch nearly all of it in 4K. For such an event, Samsung’s 77-inch S90F QD-OLED for $2,000 could possibly be the right pairing.
The S90F is a beautiful show and the most effective TVs of the 12 months. Whereas it would not provide the identical scorching punch of Samsung’s flagship S95F, its modest brightness enhance over the earlier S90D gives greater than sufficient gleam and sparkle for something you possibly can stream, together with the rugged snowy peaks of the Milan Olympics. It has hovered round this worth for a short while, but it surely doubtless will not see a much bigger low cost till the top of the 12 months.
I have been watching the preliminary occasions of the 2026 video games on the S90F, and it is already been a thrill experience. The Males’s Downhill coaching runs, which included high-speed drone cameras following the rivals for a POV take a look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the leap.
The colourful colours, wealthy blacks, and gleaming white snow all look improbable, whereas the TV’s 120-Hz refresh price ensures the quickest pictures look easy as silk. (One fast notice for eager eyes: The bigger 85-inch mannequin would not use the identical quantum dot show for enhanced colours because the 77-inch mannequin or the 65-inch model I examined, so it’ll carry out barely worse.)
The S90F is way more than a fantastic sports activities TV, in fact. Its glorious distinction and processing present severe cinematic chops, out of your favourite streaming companies to 4K HDR Blu-rays. I have been impressed by the display screen’s strong glare discount, which is not fairly as highly effective as Samsung’s matte-screen fashions, however gives more true black ranges for my cash, resulting in deep distinction in any room.
It is also a fantastic TV for watching in massive teams: I really like its off-axis efficiency when sitting at a bizarre angle from the display screen, which is among the many greatest I’ve ever examined. That is particularly useful for bigger TVs, letting the entire crew circle the display screen with none noticeable lack of colour or brightness from any place. Little touches just like the solar-powered distant and Samsung’s improved Tizen interface make the TV intuitive to make use of as your day by day driver.
For those who’re an Olympic nut like me, and you have been ready to drag the set off on a brand new display screen, now’s your second. The S90F is a killer show, particularly on a candy deal.
