Amazon Kindle, Paperwhite, and Colorsoft 2026: Specs, Price, Release Date Leave a comment

Colour is vital. Keith says different colours usually make up simply 15 to twenty p.c of gross sales—the remainder being traditional choices like black or white—however the matcha inexperienced mannequin captured a shocking 55 p.c. Amazon additionally selected that colour as a result of, on the time, it observed a common enhance within the reputation of matcha in drinks and sweets (it additionally famous that people on #BookTok are studying in espresso outlets). Therefore the brand new ube colour, which relies on the favored purple yam of the identical title.

“We have been monitoring meals traits, and two years in the past, ube simply exploded—ube was rising 200 p.c 12 months over 12 months,” says Chris Inexperienced, Amazon’s vp of design. “We count on it to do much better than the matcha.”

For the aluminum housing, as a substitute of milling the machine’s body from a block of aluminum and utilizing lots of water within the course of, Amazon stamps a flat sheet, which then goes right into a forge that presses right down to create the backplate and sides. The method supposedly takes seconds in comparison with the hours it will possibly take to machine a single aluminum machine body (like an iPhone or MacBook), saving materials and vitality. It helps decrease the Kindle’s carbon footprint, which is now equal to 11 hardcover books.

Inexperienced says these enhancements deliver down the machine’s density. The density of the typical human physique is round 1 gram per cubic centimeter; an iPhone is round 2.2 grams per cubic centimeter. The brand new Kindles are round 1.2 grams. Reducing that quantity can assist make the {hardware} “disappear” throughout extended use.

“I really need individuals to by no means take into consideration the Kindle,” Inexperienced says. “I simply need them to consider the magical world that the creator has created within this machine.”

For Inexperienced, who has designed practically all of Amazon’s {hardware} in his 19-year tenure on the firm (and sure, he says he is embarrassed by the Fireplace Cellphone), chasing that 1.2-grams-per-cubic-centimeter goal is all about getting the gadget out of the way in which so the Kindle can mimic the analog calm of bodily print.