Companies Advertising and marketing: Individuals, Know-how, Technique is the ninth version of the globally main textbook for Companies Advertising and marketing by Jochen Wirtz and Christopher Lovelock, extensively up to date to function the newest educational analysis, business tendencies, and expertise, social media, and case examples. This guide takes on a robust managerial method introduced by way of a coherent and progressive pedagogical framework rooted in stable educational analysis. It options circumstances and examples from all around the world and is appropriate for college kids who need to acquire a wider managerial view. WHAT’S NEW IN THIS EDITION? The ninth version represents a major revision. Its contents mirror ongoing developments within the service economic system, dramatic developments in expertise, and new analysis findings. New Subjects, New Analysis Every of the 15 chapters has been revised. All chapters incorporate new examples and the newest educational analysis. Key subjects have Grasp Class Movies linked to the respective chapters which might be accessible by way of QR codes. New purposes of expertise are built-in all through the textual content, starting from service robots, synthetic intelligence (AI), and clever automation (IA), to peer-to-peer sharing platforms and digital enterprise fashions. and extra.
Writer : World Scientific (1 January 2023)
Language : English
Paperback : 684 pages
ISBN-10 : 1944660593
ISBN-13 : 978-1944660598
Studying age : 18 years and up
Merchandise Weight : 1 kg
Nation of Origin : India
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