Slate’s Gray $25,000 Truck Just Got a Crayola Makeover Leave a comment
Slate Auto, the Bezos-backed carmaker constructing America’s most cost-effective electrical truck, is teaming up with Crayola on 5 automobile wraps. It’s apparently the crayon firm’s first-ever automotive partnership, but it neatly matches Slate’s primary pitch: a grey, unpainted truck designed from the begin to be wrapped fairly than sprayed to maintain prices down.
The 5 searingly shiny coloured wraps—Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion—are pulled from Crayola’s present crayon lineup, that means that, sure, potential homeowners should spec that they need a hot-pink Razzmatazz Slate (WIRED’s decide).
Every comes as a starter pack with decals, full with a color-coordinated key-fob cap and a clip-on dashboard accent Slate calls a Slatelet. The packs will promote via Slate’s on-line market, alongside the greater than 200 different equipment the corporate provides.
The fundamental “clean” Slate truck begins at $24,950, a worth that has made it the most cost effective new truck on the US market. The EV ships with a single grey composite physique, no touchscreen, and handbook home windows, all in service of hitting that low worth level.
Wraps for the Slate have been a part of the plan from day one, with commonplace wrap kits in over 100 hues beginning at $500, and the corporate has stated skilled set up runs roughly the identical. Nonetheless, whereas this specific colourful makeover would possibly evoke childhood recollections, the value of the Crayola starter packs is actually not pocket cash. A Dandelion or Jersey Tomato transformation will set homeowners again $1,550—3 times the price of a typical Slate wrap—a significant soar contemplating the model’s “reasonably priced customization” pitch.
