Hisense U7SG TV Review (2026): Better Design, Great Value Leave a comment

In contrast to earlier years in what TV nerds like me name the “brightness wars,” the U7SG doesn’t outblast its predecessor, but it surely’s not an issue. It will get round thrice as brilliant as something you’ll be able to stream (which is of course capped on account of compression), and has sufficient firepower for all however the flashiest 4K HDR Blu-rays. Its colour processing reveals somewhat extra restraint than in earlier fashions. It is not fairly what I would name “correct to the director’s intent,” like the perfect TVs I take a look at, but it surely does preserve itself from blasting your eyeballs more often than not.

The excessive brightness is matched by deep black ranges, with out a lot of the “blooming” or “haloing” round brilliant objects that may dilute the distinction of many budget-friendly TVs. It’s not as putting as OLED TVs, which might management every of their tens of millions of pixels on demand, but it surely’ll wow you in deep area scenes simply the identical. I used to be happy that the TV’s odd native dimming challenge didn’t crop up in real-world content material, however the image does are likely to flatten shadows in darkish scenes greater than anticipated, even because the matte-like display screen does a great job protecting reflections at bay.

There are another notable flaws. Transferring off to the TV’s aspect in my simple chair led to dimmer colours, washed-out distinction between the brightest and darkest pictures, and uneven backlighting, aka the “dirty-screen impact.” That stood out most within the inexperienced backdrop of the Masters on Sunday as Rory McIlroy held on for the win. It wasn’t a difficulty when viewing head-on, however even then, I observed some dingy yellow strains alongside the display screen’s left and proper sides with mild backgrounds. (I could not have observed them a lot if I hadn’t been bombarding this TV with take a look at content material first.)

The U7SG nonetheless does not really feel fairly like a premium mannequin. However it’s a really clear, brilliant TV, and can really feel extra prefer it’s well worth the cash as soon as RGB reveals up on different Hisense fashions and the value on this one drops. In order for you one thing brighter than a equally priced OLED just like the LG B5, the U7 is a good purchase and has a number of good upgrades over final yr’s U75QG.

We’ll know extra concerning the 2026 TV panorama as soon as the brand new RGB TVs have landed, however should you want a robust, classy-looking TV earlier than then, the U7SG ought to be in your record.